Credible and attractive positioning for Pontresina within the brand strategy Engadine St. Moritz increases its attractiveness – and ultimately the local added value.
In order to position Pontresina within the brand strategy Engadine St. Moritz, in 2010, the Municipality of Pontresina and representatives of tourism, trade and industry went through a strategy process for the village together with the consulting firm Brand Trust. The goal was to increase value within Pontresina and to live the derived concept from the inside out – both service providers and locals. It was important that both locals and service providers identify with the new village strategy to make "the finer pleasures of the High Alps" come alive.