The Pontresina Promenade
Programme Viva la Via Sommeredition
The sunny and sheltered location makes the Via Maistra a lively meeting place for strollers and discoverers, sports enthusiasts and idlers, guests and locals - especially on days when the popular "Laret Market" or another promenade happening takes place as part of "Viva la Via". The "Engadin Ski Marathon Village" and a whole series of smaller and larger events also find their vibrant home here every year. At around two kilometres, the Via Maistra Promenade is Pontresina's biggest stage. Year after year, Via Maistra invites visitors to linger, serving as an attractive shopping and dining destination as well as a hub for culture and socializing.
Shopping-, gastronomy and strolling promenade
Shopping
From cheese specialists and confectioners to souvenir shops, galleries, boutiques, and sports stores specializing in outdoor adventures: in Pontresina, explorers and connoisseurs will find everything they need to make their stay in the Engadin even more enjoyable.
Gastronomy
Restaurants, cafés, sun terraces, and bars. Pontresina offers a culinary diversity that makes the vacation resort a true paradise for foodies.
Plazza Bellavita | Summer deck
On the Plazza Bellavita in Pontresina, at the heart of the shopping and gastronomy ‘Mile’, there is a pop-up area provided. This represents a central platform on the longest town promenade in the whole Engadin.
Viva la Via - Long live the Promenade!
Top Event
02. July 2026
Viva la Via summer edition
Long live the promenade! One of the most popular village promenades in the Engadine invites you to discover and enjoy it again this summer.
Top Event
09. July 2026
Laret-Market
The summer-like market atmosphere, cosy get-togethers and musical entertainment attract many visitors to Pontresina each year.
Top Event
01. August 2026
Viva la Via 1. August - Swiss national day
Allegra and welcome to the federal celebration in Pontresina!
More events along the promenade
Marathon-Village
The Village, a tented village featuring sponsors and exhibitors, is located along the pedestrian promenade on Via Maistra during Engadin Ski Marathon Week.
Cultura@Rondo
Under the new "Cultura@Rondo" label, Pontresina Tourism plans to bring together all entertainment and cultural offerings at the Rondo. In addition to family-friendly events and comedy, there will be a greater focus on live music across various genres.
Art Trails 2026
In the summer of 2026, Pontresina will once again become an open-air gallery. Sixteen installations by nine renowned artists will transform the village into a contemporary art experience.